Nov 29, 2022The original Mad Man: reflections on the life of George LoisGeorge Lois died on November 18th in New York City, and tributes have poured in to celebrate the life of one of history’s most influential art directors. A trailblazer for advertisers and graphic designers, Lois is remembered for being charismatic, uncompromising and visionary. …George Lois3 min readGeorge Lois3 min read
Sep 12, 2022Teaming up for Accessibility: How an In-House Taskforce Keeps us CurrentOriginally given as a presentation at IDEA11y | Inclusion, Diversity, Equity & Accessibility, May 25–26, 2022. Virtually everyone will experience some form of disability at some point in their life. At Context Creative, accessible design…Accessibility20 min readAccessibility20 min read
Feb 25, 2022How to land the job you want right out of schoolWith the end of the school year on the not-so-far horizon, many students are nervously preparing to enter the workforce after graduation. Competition is fierce, so how do you set yourself up for success? …Workforce6 min readWorkforce6 min read
Sep 21, 2021Emerging trends in digital accessibilityToday, one in six Ontario residents have some form of disability. More than a legal requirement, creating accessible content is the right thing to do. At Context Creative, our Accessibility Taskforce meets regularly to stay on top of trends and best practices emerging from the Accessibility for Ontarians with Disabilities…Accessibility7 min readAccessibility7 min read
Sep 10, 2021Announcing the winners of the 2021 RGD Student AwardsAfter receiving over 850 entries from students across Canada, the RGD Award winners have been announced. The 2021 program accepted entries under 21 categories representing a range of disciplines and areas of specialty. This year, Context Creative was pleased to sponsor a new award category: Storytelling Design. …Design3 min readDesign3 min read
Sep 8, 2021How to take meeting notes people actually useContext Creative is fortunate to have one of the best account teams in the business. They’re organizational wizards, with enough optimism and patience to facilitate international peace talks. We asked Account Supervisor Mary Huang to share her trade secrets on managing complex projects and documenting each step. As every creative…Project Management5 min readProject Management5 min read
May 12, 2021How we designed the new Eid stamp for Canada PostAs part of Canada Post’s Eid series, our second Eid stamp marks Islam’s most important holidays, Eid al-Fitr and Eid al-Adha. We asked the project team to explain what went into the design — and the challenges of effectively communicating a message on a 28-millimetre-by-38-millimetre surface. “Eid al-Fitr and Eid…Canada Post4 min readCanada Post4 min read
May 5, 2021TikTok, AI and other marketing trends we can no longer ignoreMarketers are still scrambling to adjust in response to the pandemic. The good news is that, even with major shifts in audience interests and behaviour, trends and technologies continue to evolve in a way that creates exciting and promising digital opportunities. Here are a few things we’ve noticed. Let them…Digital Marketing4 min readDigital Marketing4 min read
Mar 30, 2021On finding purpose at work: a Sweet Sixteen and other milestonesPeople don’t stay in jobs like they used to. In our industry, the average agency turnover rate is about 30 percent — second only to tourism. So it’s unique and meaningful that our team has as many engaged and committed members as we do. Without relying on all-you-can-snack rooms and…Agency5 min readAgency5 min read
Mar 8, 2021Self-teaching through Tamagotchi: How Context’s all-women development team masters its domainWhile Canada now has the lowest gender participation gap of all G-7 countries, men are still four times more likely than women to work in a tech role. …Iwd20215 min readIwd20215 min read
